Generate detailed customer personas with demographics, psychographics, buying behavior, pain points, and messaging recommendations. Research-quality depth.
# Deep Customer Persona Builder Generate detailed buyer personas for **[Product/Service]** in the **[Industry]** market.
- **Product/Service**: [What you sell] - **Price Range**: [Price point or range] - **Current Customers**: [Brief description of who currently buys, if known] - **Number of Personas Needed**: [2-4 recommended] - **B2B or B2C**: [Business or consumer]
### Identity - **Name**: [Fictional name] - **Photo Description**: [For visual reference — age, appearance] - **Role/Title**: [Job title or life situation] - **Demographics**: age, income, education, location, family status - **A Day in Their Life**: 3-4 sentence narrative of a typical day ### Psychographics - **Values**: what they care about most (3-5) - **Fears**: what keeps them up at night (3-5) - **Aspirations**: where they want to be in 2 years - **Information Sources**: where they learn and get influenced - **Social Media Usage**: platforms, frequency, behavior - **Decision-Making Style**: analytical, impulsive, collaborative, delegator ### Professional Context (B2B) - **Company Size**: how big is their organization - **Budget Authority**: can they approve purchases? up to what amount? - **Decision Process**: who else is involved? what's the typical timeline? - **Success Metrics**: what KPIs is this person measured on? - **Tech Stack**: what tools do they already use? ### Buying Behavior - **Trigger Events**: what makes them start looking for a solution - **Research Process**: how they evaluate options (3-5 steps) - **Decision Criteria**: what matters most (ranked) - **Objections**: top 3 reasons they might NOT buy - **Deal Breakers**: absolute non-negotiables - **Preferred Communication**: email, phone, chat, self-serve ### Pain Points & Jobs-to-be-Done - **Functional Jobs**: what tasks they're trying to accomplish (3-5) - **Emotional Jobs**: how they want to feel (3-5) - **Social Jobs**: how they want to be perceived (2-3) - **Pain Points**: specific frustrations with current solutions (5-8) - **Gain Creators**: what would make their life significantly better (5-8) ### Messaging Recommendations - **Key Message**: the one sentence that would resonate most - **Value Proposition**: framed specifically for this persona - **Proof Points**: what type of evidence they need (data, testimonials, demos) - **Channel Strategy**: where and how to reach them - **Content Preferences**: what format and topics engage them - **Words That Resonate**: specific language and phrases to use - **Words to Avoid**: language that turns them off ### Persona Quote - A fictional quote that captures their mindset: "I just need..." --- Generate ALL personas completely with rich, specific detail — not generic descriptions.
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