Content Repurposing Playbook — One Piece, 20 Formats

# Content Repurposing Playbook — 1 to 20+

Transform one pillar piece of content into 20+ pieces across all channels.

- **Pillar Content**: [Title and brief description of your original content — e.g., a blog post, webinar, podcast episode, or research report]
- **Content Summary**: [Key points covered, 3-5 main takeaways]
- **Brand Voice**: [Professional / Casual / Bold / Educational]
- **Active Platforms**: [Blog, LinkedIn, Twitter/X, Instagram, TikTok, YouTube, Email, Podcast]
- **Available Resources**: [Writer only / Writer + designer / Full content team]

### Tier 1: Direct Derivatives (same medium, different format)
1. **Blog post → Thread/carousel**: Extract 5-7 key points as a LinkedIn or Twitter thread
2. **Blog post → Infographic**: Visual summary of data/process described
3. **Blog post → Checklist/Template**: Actionable takeaway PDF
4. **Blog post → Email newsletter**: Condensed version with personal angle
5. **Blog post → Slide deck**: Key insights as a shareable presentation

### Tier 2: Medium Shift (transform the format)
6. **→ Short-form video** (TikTok/Reels): 30-60 sec hook + key insight
7. **→ YouTube video script**: 5-8 min explainer based on the content
8. **→ Podcast talking points**: 15-20 min discussion outline
9. **→ Audio snippet**: 60-sec audiogram for social
10. **→ Webinar outline**: 30 min deep-dive with Q&A

### Tier 3: Audience Shift (same content, different angle)
11. **→ Beginner version**: Simplified ELI5 for newcomers
12. **→ Expert version**: Advanced insights for practitioners
13. **→ Industry-specific**: Adapted for [specific vertical]
14. **→ Case study format**: Real example applying the concepts
15. **→ FAQ format**: Q&A covering common questions about the topic

### Tier 4: Social Micro-Content (atomic units)
16. **→ Quote graphics** (3-5): Pull best quotes, design as images
17. **→ Poll/Question**: Engage audience on a debatable point
18. **→ Meme/Humor**: Lighthearted take on the topic (if brand-appropriate)
19. **→ Behind-the-scenes**: How this content was created/researched
20. **→ User-generated prompt**: Ask audience to share their experience

### Tier 5: Long-Tail & Evergreen
21. **→ Updated version** (quarterly): Refresh with new data
22. **→ Part 2**: Deep-dive into one subtopic
23. **→ Guest contribution**: Invite expert to add their perspective
24. **→ Comparison post**: "[Your topic] vs [alternative approach]"
25. **→ Resource roundup**: Curate related tools/resources

- Platform and format
- Draft content (complete or detailed outline)
- Recommended posting date (relative to pillar publish)
- CTA (links back to pillar or next step)

| Day | Platform | Content Piece | Format | CTA |
(14-day rollout plan)

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Generate ALL 25 content pieces with complete drafts or detailed outlines for each. This playbook should give a content team 2-3 weeks of material from ONE piece of content.