What this workflow does
A 3-step copywriting pipeline that takes your product from "we built a thing" to "here's why you need it." Covers the three pillars of launch copy: positioning → email sequence → landing page.
Who it's for
- Product managers preparing a launch
- Startup founders doing their own marketing
- Marketing teams who need to move fast
- Indie hackers launching on Product Hunt or Hacker News
How to use it
- Define your position. Before you write a single piece of copy, nail down what makes your product different. The battlecard prompt forces you to articulate your value prop vs. competitors.
- Write launch emails. Build a multi-touch email sequence: teaser → announcement → proof → urgency. Each email has a specific psychological purpose.
- Landing page copy. Convert visitors with clear headlines, benefit-driven sections, and strong CTAs. The best landing pages read like a conversation, not a brochure.
Tips for best results
- Lead with the problem, not the product. People don't care about features — they care about pain relief.
- Use real numbers. "Saves 4 hours/week" beats "saves time."
- Test your headline. Write 10 options, pick 3, A/B test the winner.